Awesome Ads¶
A practical advertising playbook for small businesses.
Awesome Ads is an open reference for planning, launching, and refining campaigns across digital and traditional channels. Each guide stands on its own: read cover to cover or jump straight to the channel you need.
Channels¶
Guides for each major advertising channel, from setup through optimization.
| Channel | Guide | Channel | Guide |
|---|---|---|---|
| Search (SEA) | SEA | Social | SOCIAL |
| Display | DISPLAY | Video | VIDEO |
| Native | NATIVE | ||
| Affiliate | AFFILIATE | Influencer | INFLUENCER |
| Broadcast | BROADCAST | ||
| Out-of-home | OOH | Direct mail | DIRECT_MAIL |
| Event sponsorship | EVENT |
Resources¶
Cross-cutting topics that apply across channels.
| Topic | Guide |
|---|---|
| Analytics and reporting | ANALYTICS |
| Budgeting and planning | BUDGETING |
| Legal and ethical considerations | LEGAL |
| Campaign examples | EXAMPLES |
| FAQ and troubleshooting | FAQ |
| Templates and design | TEMPLATES |
Contributing¶
Human contributors should start with Contributing and Community Guidelines. Automated agents should read the repository AGENTS.md before editing.
License¶
Apache License 2.0. See LICENSE.