Pricing Models

Consumption-Based Pricing

Cloud-First: Pay for what you use, not fixed licenses
Free Credits: $300 for new customers to try Vertex AI/Google Cloud
Predictability: Unified billing, single vendor, consistent SLAs

Hardware Cost Advantages

TPUs vs GPUs: Trillium TPUs offer better $/compute than NVIDIA GPUs
Dynamic Scaling: Scale up/down as needed, no capex for hardware
Vertical Integration: Google controls stack, offers stable pricing

Economic Value

Integration Savings: No need for multiple vendors or integration projects
Faster Time-to-Market: Optimized stack reduces dev and deployment time
Enterprise Focus: Pricing and support tailored for large-scale, regulated orgs

[Sources: Google Cloud, TechCrunch, Google I/O 2025]

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