Cocktail pour cost calculator
Cost each pour from the bottle price and size, add mixers and garnish, and get a drink price at the pour cost you are aiming for. Nothing you enter leaves your browser.
- Cost per drink
- $3.71
- Pour cost at your price
- 26.5%
- Gross profit at your price
- $10.29
Illustration only, not advice. The example recipe, bottle prices and target are placeholders, so set your own. Pour cost uses 29.57 ml to the ounce.
How cocktail pour cost works
Pour cost is what goes into a drink as a share of its price. Work out what each ounce of a bottle costs, multiply by the pour, add mixers, garnish and ice, and divide by the pour cost you are aiming for to get a starting price.
Cost per ounce = bottle price ÷ (bottle size in ml ÷ 29.57)
Suggested price = drink cost ÷ target pour cost %
A worked example
A 750 ml bottle holds 750 ÷ 29.57 = 25.4 ounces. The example drink uses:
- Tequila: a $30 bottle is $1.18 an ounce, so a 2 oz pour costs $2.37.
- Orange liqueur: a $32 bottle is $1.26 an ounce, so a 0.75 oz pour costs $0.95.
- Mixers, garnish and ice: $0.40.
$3.71 ÷ 20% = $18.56 suggested price
At a $14.00 menu price, pour cost is $3.71 ÷ $14.00 = 26.5%, so the drink earns $10.29 before labor and overheads.
Keeping pour cost honest
- Price the pour you actually serve. If a 2 oz recipe is free-poured at 2.25 oz, the spirit costs 12.5% more than the menu price assumes.
- Count mixers, juice, garnish and ice. With lower-priced spirits they can be a large share of the drink.
- Compare usage with sales regularly, by bottle count or weight, so overpouring and waste show up early.
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